The best possible workflow, whether you are dealing with text, images, video or a combination of various media files, depends on optimal use of existing tools. An increasing degree of automation and a decline in the number of staff trained in specialized traditional professions, sets new demands on information-intensive businesses:

• What controls image quality?
• How can automated routines be utilized the best possible way?
• Which competence should the employees have?
• How to distinguish between media files for presentations, web and print publication?
• What should we place in the archives?

There is no absolute answer to these questions; a solution ideal for one business might prove unproductive for another. The answer depends on the business’ objectives and access to resources.

In situations like this, it will be of great importance to work with a partner who fully understands the degree of utilization and the potential of the tools available for routing and archiving digital media files.

By discussing customized workflow solutions with PressIT you draw on the advantages of access to the right tools of cost-effective production and archiving, as well as access to expertise in customization of solutions. Where the software “out-of-the-box” does not provide a solution, we can contribute by developing the missing module between available standard solutions.

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